Ever seen the design on a box of chocolates and thought it’d taste so good that your mouth starts to water? Have you ever spent a few extra bucks on a product because of a sign etched somewhere on the corner of the product? You trust it’d be authentic and genuine just by identifying with the logo on that product. Now, that’s the power of graphic design.
Having acknowledged that humans have identified with arts right from prehistoric times, we can as well agree that art cuts through every aspect of life, mostly expressing itself in visual form. This is why we believe that, though the term ‘Graphic Design’ was first used by Williams Dwiggins in the year 1922, there have been a thread of designs from latter years.
In simple terms, we can say that graphic design is a form or an act of communication with customers, audiences and the world at large. Graphic designs have been traced down to cave paintings as far back as 15000-10000BC. Though not closely in relation with the present day art of graphic design, it is acknowledged that this designs coupled with the innate nature of man to explore and become more have set the tempo and pitched us closer to modern day graphic design.
Cave paintings were believed to have been a form of communication amongst tribe men and also preservation of culture and facts and information. Strong examples of prehistoric designs are the Lascaux cave paintings discovered in the year 1940 and manuscripts that have been recovered over the years dating back to ancient Greece, Egypt and China.
Manuscripts were a combination of words and illustrations with particular writing style which was used to preserve records. These manuscripts generated a large variety of page designs.
Chinese paper made from organic fibers in 105CE made an advent for writing and printing. By the 17th-18th century, moveable types were being used for handbills and trade cards, these trade cards announced businesses and their vicinity. Also, the first form of printing advertisement which was recorded in the year 1612 made considerable progress. England’s first printer Williams Caxton had developed issues selling his religious books and in a bid to sort this problem, Williams learnt that he could use the left over pages which he had and later went on to use them in announcing his books by posting them on church doors.
INDUSTRIAL REVOLUTION OF GRAPHIC DESIGNING
Industrial revolution arrived in the 1760s and ushered in a new phase for graphic design. In 1901 Frank Lloyd Wright released “The Art And Craft Of The Machine” which included primary ideas which till date is referenced in modern design. With the rapid growth of the advertising agency and color printing, businesses began to make use of logos to help brand their company. With logo designs, company brand became more than just a name, it became memorable piece of art making an impact on customers.
Computer technology and tools have since then been invented and designers also began to use digital tools. These tools have geared the revolution of the field.
MODERN DAY GRAPHIC DESIGN
As time passed, graphic design began to be well defined. In the year 1901, Frank Lloyd Wright published the book “The Art And Crafts Of The Machine” which till date proves relevant in modern design. After which the 90s experienced gradual evolving of the art as the tide in commercials pressure had increased, though not completely.
While designers of the early age were known for their crafts on paper and stones, the advancement of technology have pulled designers to a higher level as softwares and printing techniques have aided communication and ideas through a combination of pictures, texts and symbols to form designs. Considering this, new trends have emerged, making the graphic Industry one that is greatly sort after.
Graphics Design In Recent Times
With the internet quickly becoming a market place for all types of business, relevance for graphic designers keeps climbing the ladder. Though graphic design is used as a general term, there are variations that require slight modifications or shift in skill set, knowledge and software. This being the reason why every graphic designer has a specific target audience. Audiences are defined by the type of project the designer has to work on. These leaves us with the types of graphic designs.
Corporate Designs: these designs are far above the traditional designs. They are used by companies and organizations to brand their products, services and goods. They leave the designs at the fore front as communicators between themselves and their audience or customers. These visual elements which most times happen to be logos help to tell stories, visions and also help to set the tone and persona of a specific brand.
Advertising Designs: These group of designers work with business owners, directors or marketing professionals to create good contents for marketing strategies.
Communication Design: these are designs specifically created to communicate information. They include animations, writing and information architecture.
Web Design and Interfaces: this is the collaboration of the user interface(UI), user experience(UX) designers and web developers to give their customers a friendly experience. These group of persons play different roles. While the UI designer focuses on the visual experience of consumers, the UX designers determine how the app works. And finally the web developers write the codes that brings all these ideas to life.
Publication Design: this design which is originally the traditional print medium is now perceived visually on digital platforms. These group of designers are able to creatively combine traditional elements such as typography, colors and space with cutting-edge artwork. Examples are eBooks and magazines layout.
Good Graphics Design
Designs are more than just the beauty or the artistic side of a logo or the pictures we see. When we think of any particular brand, there’s always a chance that there logo appear in our minds. These brands have therefore gone beyond putting out signs and images for the beauty of it, people can now identify with them and somehow they have earned consumers trust or not.
Hence, good graphic design is one that focuses on communication and have the ability to prod our minds to reason and interpret the signs we come across. These designers take advantage of symbols, images and stylistic elements to drive home a point.
It is inevitable for brands to always want to stand out, , connect with potential customers, , create lasting impression and make waves in the market. However, these fulfillment will not be reached if by any chance they stumble upon unprofessional graphic designers. Therefore when hiring a graphic designer, looking out for expertise in communication strategy is key.
Expert graphic designers understand that the success of most brands is intently connected to the visual signs associated to those brands.
Good graphic designers need to also be intelligent and versatile in creativity. They ought to posses market experience, familiarity with products, services or the brand and target audience, in other to help make effective their business objectives and refine their ideas.
User Interface Design
Since the advent of personal computers, many graphic designers have become involved in interface design. This includes web design and software design, when end user-interactivity is a design consideration of the layout or interface. Combining visual communication skills with a knowledge of user experience and on line branding, graphic designers often work with software program builders and internet builders to create the appearance and feel of a web site or software program. An essential thing of interface design is icon layout.
Graphic design has turned into an ever developing field which has left the demand for specialized and skilled designers on the rise.
Looking for the right persons to take on a design job? Knowing the importance of graphic designing to your business requires knowing also, the types of graphic designs. This will help you identify the specific designer you need.
You can visit icoweb or Kingzartdesigns to find great web builders with top notch knowledge on graphic designs.